How key brands are working with Google+

The newest kid on the social media block, Google+, is celebrating its first birthday in September. In the latest edition of Marketing Week, its success is reviewed in a number of articles, particularly looking at which brands have started to use it in their strategic or tactical plans. Some of the key brands cited as having found Google+ as a useful tool are The Financial Times, Thomson Holidays, Cadbury and H&M. At Thomson Holidays, managers are using the ‘hangout’ facility to host virtual welcome meeting, allowing customers to engage before they reach the resort. Ian Chapman, Thomson’s director of holiday experiences, says this “helps build up the holiday buzz and positive feeling towards the brand.” He also says though that consumer understanding of Google+ needs to increase before they carry out bigger projects.  For more on how Google+ has fared in its first year read the series of articles here http://www.marketingweek.co.uk/news/google-a-year-on/4003495.article