‘Great’ Britain or ‘USA - Land of Dreams’ – international tourism 2012

It’s not just the British tourism industry that is looking to profit from the Olympics and international focus on London and Great Britain. In The Drum magazine, several marketing campaigns for different countries are compared, with more than just the Visit Britain team considering the Olympic effect. In Ireland, they have been targeting Brits, and particularly Londoners, wanting to avoid the Olympics with their ‘Escape the Madness’ campaign. The tourism marketing team from France have also been trying to entice stressed Londoners away. Their aim is also to persuade international visitors to the Games to cross the Channel once they’ve finished their trip to London. Outside of the Olympic effect, the campaigns for Canada, USA and Australia are also discussed. For more on the marketing teams’ strategies to portray their countries in just a few minutes, take a look at all the ads on The Drum website. http://www.thedrum.co.uk/news/2012/07/20/international-tourism-campaigns-whos-doing-what-summer

Research Aid needs your market research skills

You don’t need to run a marathon to help your local charity. They may need your professional market research skills. Or at least some charities might not realise that they do but the Market Research Society are hoping to change that with Research Aid. Larger charities recognise the need for data to analyze their activities and achievements. Smaller charities may not have used market research in the same way. Research Aid aims to act as a broker for charities linking MRS members to a charity. The work will be done pro bono and the network will help establish working guidelines. Jane Frost, MRS Chief Executive said: “The research community is in a unique position to help charities generate the evidence they need to satisfy their supporters and stakeholders. They need this evidence to survive.” For more on how you may be able to help and gain extra valuable work experience, read the full article at http://www.mrs.org.uk/article/item/426