How to get your email campaign across during the festive season

As the potential targets for your latest email marketing campaign are getting ready for Christmas, at work or at home, your online campaign planning is going to have to work harder than ever to get the message across. According to festive advice from the ‘Mailing Manager’ blog, you still need to apply the same rules but this time get them pitch perfect.

An excellently written, punchy subject line becomes even more important as recipients are scanning more quickly than ever with so many Christmas distractions. According to the feature, the ‘from’ line is also important as people are increasingly wary of opening an email from someone they don’t know.

Despite other obstacles such as the usual spam filters, with a little extra effort and work, your marketing message can still get through to potential customers, along with other glad tidings of the season. Read the full feature with all its tips for email marketing managers at http://www.mailingmanager.co.uk/blog/email-marketing-%E2%80%93-christmas-email-deliverability

New publication launched for professional graphic designers

Graphic designers, illustrators, photographers and advertisers – all may be potential audiences for Future Publishing’s new publication – Computer Arts. The magazine is the first one of a planned bi-monthly magazine aimed at the global design industry, launched on the 8th December.

Editor Nick Carson, in an interview on the Professional Publishers Association (PPA) website, says that the magazine will include “Invaluable insights from your fellow designers...to help your own client briefs run more smoothly, while our specially commissioned Trend Report will ensure your studio stays ahead of the curve where it matters." It also has a section guest-edited by a different design studio every issue, looking at the full creative process, whether you are involved in the initial client consultation or final production. The magazine costs £14.99 and is available to order online at Future Publishing. Find out more at http://www.ppa.co.uk/news/industry/future-publishing-launches-computer-arts-collection/

Work locally – think globally. Latest design news from around the world.

Working in the design and creative industries locally doesn’t mean your work is just destined for a local audience. If you need to find out more about how consumers react to design in different cultures and countries, the Center for Cross Cultural Design or XCD is a good place to start.

This US based website is a great online resource that reviews design conferences from around the world, giving an insight into the key design topics discussed by other professional in advertising, graphic design or design management. Over the past year this online design resource has put together interviews and presentations from events such as Access Ability Conference in Toronto “Graphic Design for a more accessible world.”

More recently, the XCD team have just returned from the Taipei World Design Expo with further features on the latest from Taiwan on branding, advertising and interactive design. Save yourself the airfare and see more here. www.centercrosscultural.org