As the potential targets for your latest email marketing campaign are getting ready for Christmas, at work or at home, your online campaign planning is going to have to work harder than ever to get the message across. According to festive advice from the ‘Mailing Manager’ blog, you still need to apply the same rules but this time get them pitch perfect.
An excellently written, punchy subject line becomes even more important as recipients are scanning more quickly than ever with so many Christmas distractions. According to the feature, the ‘from’ line is also important as people are increasingly wary of opening an email from someone they don’t know.
Despite other obstacles such as the usual spam filters, with a little extra effort and work, your marketing message can still get through to potential customers, along with other glad tidings of the season. Read the full feature with all its tips for email marketing managers at http://www.mailingmanager.co.uk/blog/email-marketing-%E2%80%93-christmas-email-deliverability
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