Are your marketing messages mobile? Are you engaging with rather than ‘broadcasting’ to customers? And are you being consistent across all communication platforms? In an article on the commpro.biz blog, ‘Top 12 Marketing and PR Trends to watch in 2012’, these are some of the key areas to get right for professional marketing managers and public relations managers in the coming year.
Both the benefits and the pitfalls of the latest marketing trends are highlighted in the list. Social media offers the chance to enhance the customers experience linking different mobile platforms together as well as linking mobile campaigns to more traditional methods such as print advertising and television. Successful marketing campaigns, however, should also always consider the increasing security issues such as spam and phishing. To get your marketing and communications strategy off to a good start in the new year, read the whole article at http://blog.commpro.biz/marketinghq/2011/12/top-12-marketing-and-pr-trends-to-watch-in-2012/
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