The winners at the Campaign Big Awards

Last week saw the annual awards celebrating the ‘best creative advertising that has run in the UK’ at Grosvenor House  in London. The Campaign group says that it ‘endeavours to remain a true reflection of the diverse landscape’ of advertising. Awards were given to winners in a full range of product categories including charity, grocery, sport and financial services. Within each sector each discipline had its own award for areas such as digital, outdoor, press and radio. A winning campaign in one of the film categories was  ‘3 Little Pigs’ by Bartle Bogle Hegarty for The Guardian which was awarded Gold. In the charity sector, Vinnie Jones’ lesson in resuscitation to the sound of the Bee Gees was also awarded Gold – a campaign by Grey London for The British Heart Foundation. To see if some of your favourite campaigns were winners, read the full list at the Campaign website at  http://www.campaignbigawards.com/

Engaging employees with a new brand

A new brand launch needs everyone to be engaged and enthusiastic – including staff at all levels. EE, the new rebranded company bringing together Orange and T-Mobile, started its campaign to engage as many of its staff as possible with a meeting for 15,000 of them at the NEC in Birmingham. An article in Marketing Week describes some of the staff activities at the employee launch:‘a 30-metre sprint race to see if staff could beat the speed of 4G’ and a ‘silent disco to represent the ease of media streaming.’ The new company hopes that the enthusiasm generated will be there on Oct 30^th when the new EE stores open. Employees can then keep in touch on a new purpose-built internal social media network called Splash. For more on how these employee engagement tools are designed to reflect the EE brand values, read the full article at http://www.marketingweek.co.uk/news/how-ee-hopes-to-make-staff-its-key-marketing-asset/4004263.article

Digital media Q&A– a creative career sector in growth

Social media editors, digital media managers and mobile managers – many job titles in the digital media world didn’t exist a few years ago so keeping up to date is vital. In The Guardian’s series of online Q&A sessions, it was recently the turn of experts and professionals in the digital media sector to give advice. Their own job titles range from freelance digital brand consultant to online editor and digital innovator. Key points discussed included understanding the difference between using digital media – SEO, social media networks and mobile applications – in a strategic context rather than social. The discussion also highlighted that there are a huge range of skills and experiences that could be relevant to a digital role; from journalism and marketing to technical skills such as database management or photography. Whatever your experience, ensure your C.V. tells a coherent story. For the full discussion on the opportunities in this rising career sector read the article at http://careers.guardian.co.uk/careers-blog/careers-in-digital-media-live-q-a