Engaging employees with a new brand

A new brand launch needs everyone to be engaged and enthusiastic – including staff at all levels. EE, the new rebranded company bringing together Orange and T-Mobile, started its campaign to engage as many of its staff as possible with a meeting for 15,000 of them at the NEC in Birmingham. An article in Marketing Week describes some of the staff activities at the employee launch:‘a 30-metre sprint race to see if staff could beat the speed of 4G’ and a ‘silent disco to represent the ease of media streaming.’ The new company hopes that the enthusiasm generated will be there on Oct 30^th when the new EE stores open. Employees can then keep in touch on a new purpose-built internal social media network called Splash. For more on how these employee engagement tools are designed to reflect the EE brand values, read the full article at http://www.marketingweek.co.uk/news/how-ee-hopes-to-make-staff-its-key-marketing-asset/4004263.article