Business to business – the importance of social media

Not having mass consumer markets does not mean a business should ignore social media. The business to business sector still needs to communicate regularly with key customers for a range of purposes from tracking key contacts to customer service. A detailed article in Marketing Week magazine review the latest initiatives by companies using social media in a business to business context. Some were initially nervous about conducting more conversations in a more open fashion but many have embraced the possibilities of Twitter, Facebook etc. Xerox now offers training for its employees called ‘social media fundamentals’ to help with customer service initiatives. Social media activity prior to exhibitions and  conferences are also proving popular. Dell Computers streamed content of interviews and events at a recent conference before and during the event. For more on this rising use of social media read the full article at http://www.marketingweek.co.uk/strategies-and-tactics/talking-business-in-social-circles/4002640.article