Market researchers – ten tips to get mobile

Mobile market research opens many doors for market research managers. Audiences can often respond at the point of experience and with permission, even passive browsing and purchase data can be collected. To get the most out of mobile market research, take a minute to read the top ten tips featured on the Research website from the Market Research Society. The advice balances the great potential of customer data uncovered this way with the need for privacy and data protection consideration. It also looks at both the need to design surveys in a completely different way for mobile devices yet urges not be transfixed by the technology itself. Areas highlighted that can now be used in market research include video input, barcode scanning and QR codes. With increasing consumer understanding the technology should be able to facilitate both quick response surveys and longer term projects.  For the complete top ten list read the article at http://www.research-live.com/features/mobile-future/top-ten-tips-for-getting-the-most-out-of-mobile-market-research/4007907.article