Market researchers – ten tips to get mobile

Mobile market research opens many doors for market research managers. Audiences can often respond at the point of experience and with permission, even passive browsing and purchase data can be collected. To get the most out of mobile market research, take a minute to read the top ten tips featured on the Research website from the Market Research Society. The advice balances the great potential of customer data uncovered this way with the need for privacy and data protection consideration. It also looks at both the need to design surveys in a completely different way for mobile devices yet urges not be transfixed by the technology itself. Areas highlighted that can now be used in market research include video input, barcode scanning and QR codes. With increasing consumer understanding the technology should be able to facilitate both quick response surveys and longer term projects.  For the complete top ten list read the article at http://www.research-live.com/features/mobile-future/top-ten-tips-for-getting-the-most-out-of-mobile-market-research/4007907.article

How key brands are working with Google+

The newest kid on the social media block, Google+, is celebrating its first birthday in September. In the latest edition of Marketing Week, its success is reviewed in a number of articles, particularly looking at which brands have started to use it in their strategic or tactical plans. Some of the key brands cited as having found Google+ as a useful tool are The Financial Times, Thomson Holidays, Cadbury and H&M. At Thomson Holidays, managers are using the ‘hangout’ facility to host virtual welcome meeting, allowing customers to engage before they reach the resort. Ian Chapman, Thomson’s director of holiday experiences, says this “helps build up the holiday buzz and positive feeling towards the brand.” He also says though that consumer understanding of Google+ needs to increase before they carry out bigger projects.  For more on how Google+ has fared in its first year read the series of articles here http://www.marketingweek.co.uk/news/google-a-year-on/4003495.article