What makes a successful creative agency?

Whether you already work in a design agency or are researching them as potential employers, knowing the key characteristics of a successful design or creative agency could be very useful. In an article on The Drum website, Rod Petrie from the Design Business Association, offers his 10 key points on how to be a successful agency. He sees agencies as working with the ‘challenge of an increasingly diverse and complex yet exciting brand and media landscape’. To succeed, he cites confidence, professionalism and trust, particularly in terms of maintaining client business. He also suggests that people are an agency’s most valuable asset and it needs to have an ‘ability to spot and develop talent at all levels’. To learn what a top agency should be doing, and in turn who they might be looking for, read the full article at http://www.thedrum.co.uk/opinion/2012/04/30/10-key-points-how-be-successful-agency