Marketing Week Live 2012

Whatever your marketing discipline from customer loyalty and motivation to promotion and data marketing, the Marketing Week Live event should have something for everyone. The show takes place in the Grand Hall in Olympia, London on the 27^th and 28^th June. It offers seven shows in one, all focusing on different aspects of marketing. Each show has its own speakers at individual conferences. At the Data Marketing show, British Airways will be talking about CRM (customer relationship management). At the Online Marketing show, SKY will be talking about ‘delivering a comprehensive digital channel strategy’. On the centre stage, key marketing personnel from Coca Cola, Lexus and Nokia will be talking about their very successful brands. As well as the conferences there will be great sourcing opportunities with more than 474 exhibitors. Entry is free and can be booked online. For full details visit the Marketing Week site at http://www.marketingweek.co.uk/Journals/2012/06/20/h/r/m/MW_Live_210612_Open.pdf

What makes a successful creative agency?

Whether you already work in a design agency or are researching them as potential employers, knowing the key characteristics of a successful design or creative agency could be very useful. In an article on The Drum website, Rod Petrie from the Design Business Association, offers his 10 key points on how to be a successful agency. He sees agencies as working with the ‘challenge of an increasingly diverse and complex yet exciting brand and media landscape’. To succeed, he cites confidence, professionalism and trust, particularly in terms of maintaining client business. He also suggests that people are an agency’s most valuable asset and it needs to have an ‘ability to spot and develop talent at all levels’. To learn what a top agency should be doing, and in turn who they might be looking for, read the full article at http://www.thedrum.co.uk/opinion/2012/04/30/10-key-points-how-be-successful-agency