Different routes to a market research career

Market research as a career– did you choose it or find it? A new article from Research magazine interviews two research directors on their careers. Richard Noon sought his career after a degree in business and information technology and admits to ‘an interest in all things media’ and being ‘a geek when it comes to Rajar and NRS figures.’ Tim Barber, on the other hand, worked in advertising. While looking to break into television, a colleague’s friend offered him a job in her agency specialising in media and TV research. He soon discovered that “I had found my ideal job.” The contrast between the two routes to the industry shows how many backgrounds can help a career in market research. Tim considers that not having a research degree can be an issue but not in the longer term. Richard benefits from his IT experience. Read both interviews to compare to your research career path. http://www.research-live.com/features/how-i-ended-up-in-research/4006007.article