‘Great’ Britain or ‘USA - Land of Dreams’ – international tourism 2012

It’s not just the British tourism industry that is looking to profit from the Olympics and international focus on London and Great Britain. In The Drum magazine, several marketing campaigns for different countries are compared, with more than just the Visit Britain team considering the Olympic effect. In Ireland, they have been targeting Brits, and particularly Londoners, wanting to avoid the Olympics with their ‘Escape the Madness’ campaign. The tourism marketing team from France have also been trying to entice stressed Londoners away. Their aim is also to persuade international visitors to the Games to cross the Channel once they’ve finished their trip to London. Outside of the Olympic effect, the campaigns for Canada, USA and Australia are also discussed. For more on the marketing teams’ strategies to portray their countries in just a few minutes, take a look at all the ads on The Drum website. http://www.thedrum.co.uk/news/2012/07/20/international-tourism-campaigns-whos-doing-what-summer