Gold standards for event management

The many events for the Diamond Jubilee and Olympics will mean a boost and revitalization for the corporate hospitality sector. This is according to an article in Marketing Week quoting the publisher of a new report as saying “After the Olympics, the potential void will be fed by new innovation and ideas, arguably fuelling a new generation of events.” For those already in the industry or looking for a role in event management, the article goes on to look at the latest in events as part of the marketing mix. Tips from professionals include involving the in-house venue team at the event as they know how to get the most out of their venue. Also make sure that all details of an event really reflect your brand. This may mean knowing what each audience understands about the brand and planning activities accordingly. For more on event planning read the article here. http://www.marketingweek.co.uk/trends/how-to-bring-events-up-to-gold-standard/4001597.article