If your online marketing role involves management of customer data, targeted advertising, or customer profiling, you will probably be using cookies. And if your retail, commercial or e-commerce website is using them, then from 26th May you need to be ready for the new EU ‘Cookie Law’. For you and your marketing colleagues, a clear guide to the new law can be found on wired.co.uk. The article defines a cookie as ‘very simple text files that get downloaded onto your PC when you visit a website’ letting the site know that you’ve visited and ‘tailoring the experience that you have.’ The new law demands that companies must gain customers’ consent before ‘serving them a cookie’. Not without controversy, the law will be coming in despite a KPMG study showing that 95% of websites still aren’t yet compliant. Find out all you need to know about cookies by reading the full article http://www.wired.co.uk/news/archive/2012-05/02/cookies-made-simple
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