Rolex and the BBC – Superbrands Results 2012

What do the BBC, Royal Doulton and Dulux have in common? In the results just announced of the annual Superbrands survey, they have made the Top Ten of the U.K’s strongest business to consumer brands (5th, 10th and 8th respectively). The survey uses opinions from ‘marketing experts, business professional and thousands of British consumers’ according to its website. The top three were found to be Rolex, Coca-Cola and Google. Google also features in the top three of the other Superbrands survey – B2B Superbrands. It stands at number two below Rolls-Royce and above GlaxoSmithKline. The definition of a Superbrand is said to be a brand that ‘has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’ The website also gives an overview of each brand. See if you work for or with any of the total of 500 brands listed. More at http://www.superbrands.uk.com/