Marketing, P.R. and sales training are all seen as important areas by many small businesses but almost half don’t know where to begin, according to a survey by the Federation of Small Businesses. With this in mind, the Federation have teamed up with Burson-Marstellar, the global P.R. and communications company, to launch Brand Academy. According to an article in PR Week, the development programme will ‘help brands understand the effect that good communications can have on their business’. The program, starting with a range of free workshops, will be available for start-ups and junior marketing professionals as well as small businesses. And it seems there is a need out for there for professional marketing advice. Steve Warwick, Greater London regional chairman of the FSB, said: ‘Our members have told us time and again that they need support in marketing themselves.” To learn more about Brand Academy read the full article in PR Week http://www.prweek.com/uk/news/1118964/burson-marsteller-federation-small-businesses-launch-brand-academy/
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