Tuesday 10 April 2012

Get creative to get into advertising

To demonstrate your creativity for a job in advertising it might take more than just a C.V. according to an article from Guardian Careers. Michelle Greenhalgh is managing director at Saatchi S and recalls some of the more unusual ways that candidates have tried to attract attention. Some of the ways that would-be advertising executives try to make an application stand out include “cupcakes, customised Monopoly board games, cocktail making kits (complete with fresh limes and tequila) and a life-size human cardboard cut-out.” Michelle explains that some strange approaches actually work as advertising doesn’t necessarily need ‘a formal degree. Anyone can be brilliant.” Her tips for making an impression include “Have an idea…that will delight or challenge’ and ‘Get in wherever you can. Start somewhere, but don't get stuck where you don't want to be.’ Read the full article (including how Alex Blacklock got a job at Saatchi &Saatchi) here: http://careers.guardian.co.uk/careers-blog/advertising-industry-job-applications

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